Long known as a city of elegant fashion, Düsseldorf has since discovered its hip, gritty side. Take the time to look around downtown and savour the unique blend of the exclusive flair of the “Kö” – insider-speak for the high-fashion boulevard Königsallee – and the new trend-district Flingern. The Retail Academy has put together a list of Düsseldorf’s most exciting stores:
From offline to online
StyleAlbum concept store
This concept store is a case study in how to succeed offline. StyleAlbum started out as an online shop in 2007, and in 2015 opened its first bricks-and-mortar store in a back courtyard in Düsseldorf’s Old City. This former distillery now showcases one-of-a-kind lifestyle products in the areas of fashion, living, beauty, accessories, stationary and home furnishings from a range of manufacturers. Regular events such as readings and in-store product presentations have transformed this out-of-the-way location into a high-profile place to go. To keep StyleAlbum in touch with its roots, the store features a wall full of photos and QR codes that shoppers can access to obtain information and order products. An innovative multichannel concept that works!
Green new world
The Golden Rabbit concept store
A unique new concept in Düsseldorf’s hip Flingern district: a concept store for gardening aficionados that focuses on quality. The finest garden products and accessories from exclusive producers, toolmakers and craftsmen are brought together in 100 square meters. The merchandise is exhibited in three rooms that are linked by open doors. This garden shop is absolutely blooming with zeitgeist, lifestyle and an instinctive sense of trend.
Selfies for Karl!
Karl Lagerfeld flagship store
In September 2015, Karl Lagerfeld opened up a flagship store on Düsseldorf’s “Kö”. The interior design of the store adheres to a reduced black-and-white scheme. A full range of glittery, glamourous women’s fashion, accessories, scents, eyewear, watches and handbags awaits shoppers in a space of 270 square meters extending over two floors. The flawlessly executed multichannel concept is particularly exciting: in addition to video walls that show the current collection in motion, iPads integrated in each clothing rack present coordinated outfit suggestions. The “photo-booth dressing room” is especially popular: customers can take selfies, share them with friends and even send a shout-out to Karl. A terrific, fun idea with seamless social media connection.
A taste of New York in Düsseldorf
A new, healthy lifestyle restaurant concept that features finest quality. Laura’s Deli offers a cosy atmosphere with a view of the weekly farmer’s market and an ever-changing variety. All foods are prepared fresh daily right on the premises and either brought to the table by the friendly and knowledgeable wait-staff or packed as takeaway in self-designed packaging. All ingredients are natural, untreated and uniquely combined. A healthy, tasty treat for breakfast, lunch or afternoon coffee and cake.
Kauf dich glücklich concept store
The concept store Kauf dich glücklich (“Buy yourself happy”) is located at Carlsplatz Square in the heart of Düsseldorf’s Old City, across from the picturesque outdoor farmer’s market and nestled among myriad flowers and exciting concept restaurants. This Berlin-based enterprise currently operates concept stores in 14 German cities. The store offers an eclectic selection of women’s and men’s fashion, home accessories, natural cosmetics and jewellery. The juxtaposition of big as well as lesser-known fashion brands with Scandinavian-style interior design elements is particularly striking. The store was designed with exceptional attention to detail, and its rambling, labyrinthine layout makes for some surprising effects. With its hide-and-seek location, this store is an insider tip, and more than one lost shopper has suddenly found themselves in possession of a serendipitous “lucky buy”!
Urbanara flagship store
The Urbanara brand stands for high-quality selected household textiles and home furnishings – from pillows, poufs and plaids to lamps and kitchen accessories, and even carpets. The Urbanara principle: everyone can afford a little bit of quality for their home. The way in which the online shop concept has been transferred to the real-world showroom is particularly clever: the seven product groups are arrayed in the store in seven distinct zones. The products can also be ordered in-store via tablet and delivered to the shopper’s home. Furthermore, shoppers can take home highlights of the product assortment in the form of postcards; they can then order the products online at leisure via the QR codes printed on the cards. The first, and to date only, Urbanara flagship store is located among the many antiques dealers and jewellery shops of Düsseldorf’s Carlstadt district.