With the widespread use of smartphones, tablets and connected objects, consumption habits are changing and deeply alter the relationship of consumers to trade. Today, consumers no longer have to adapt to the retailers: the merchants do.
Consumers are looking for much more immediacy and mobility in the way they consume. They wish to have the best offer in terms of choice, price, service, whenever they want and whatever the place. Now, there are as many buying journeys as customers.
In order to help identify certain dimensions of consumers’ aspirations and behaviors
Paris Retail Week entrusted the French institute L’ObSoCo to conduct a survey on a sample of 1 000 French consumers.