With the widespread use of smartphones, tablets and connected objects, consumption habits are changing and deeply alter the relationship of consumers to trade. Today, consumers no longer have to adapt to the retailers: the merchants do.
Consumers are looking for much more immediacy and mobility in the way they consume. They wish to have the best offer in terms of choice, price, service, whenever they want and whatever the place. Now, there are as many buying journeys as customers.

In order to help identify certain dimensions of consumers’ aspirations and behaviors
Paris Retail Week entrusted the French institute L’ObSoCo to conduct a survey on a sample of 1 000 French consumers.

The main findings of this study are presented in the following infographics.

infographie RESPONSIVE RETAIL

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Sophie LUBET graduated in art history, completed a Master in Communication and a Postgraduate degree in New Media from the University Paris 1 Panthéon-Sorbonne. In 1992, she immersed in the universe of events after a transit in BDDP agency. Sophie Lubet then joined the COMEXPOSIUM group, one of the world leaders in the organization of events involved in more than 170 BtoC and Bto events and worked on various French and international leading exhibitions around new technologies, design, specialty retail, industry and services. Since 2014, Sophie LUBET is Director of the Retail division at Comexposium. This division includes Paris Retail Week, the One-To-One Monaco e-commerce event and I-Media Brand Summit Biarritz. Save the date for the next Paris Retail Week event: 19 to 21 September 2017 - www.parisretailweek.com