With the widespread use of smartphones, tablets and connected objects, consumption habits are changing and deeply alter the relationship of consumers to trade. Today, consumers no longer have to adapt to the retailers: the merchants do.
Consumers are looking for much more immediacy and mobility in the way they consume. They wish to have the best offer in terms of choice, price, service, whenever they want and whatever the place. Now, there are as many buying journeys as customers.

In order to help identify certain dimensions of consumers’ aspirations and behaviors
Paris Retail Week entrusted the French institute L’ObSoCo to conduct a survey on a sample of 1 000 French consumers.

The main findings of this study are presented in the following infographics.


Sophie LUBET graduated in art history, completed a Master in Communication and a Postgraduate degree in New Media from the University Paris 1 Panthéon-Sorbonne. In 1992, she immersed in the universe of events after a transit in BDDP agency. Sophie LUBET worked on various French and international leading exhibitions around new technologies, design, specialty retail, industry and services. Sophie LUBET became Director of the Retail Division in the COMEXPOSIUM Group, , one of the world leaders in event organisation, involved in more than 170 BtoC and BtoB events. At the head of Equipmag, the leading retail exhibition in France, she manages the teams of E-Commerce Paris, E-commerce one-to-one Monaco and iMedia Brand Summit Biarritz. She is also in charge of the Division development, including the organization of Paris Retail Week, the European Event for Retail Professionals, which's 3rd edition will take place from 19 to 21 September 2017 in Paris.



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