Alexander Noack is Chief editor of ECB, the German E-Commerce-Blog, which is one of the most important and influential media in terms of digital commerce, online marketing, SEO, SEM and affiliate.
A motivated online marketer, he is a specialist in online communication and an expert on content marketing, at the "Center of Innovative Marketing" in Berlin/Brandenburg, Germany. He" is also co-founder of the online marketing agency CLICKHERO (https://clickhero.de/) situated in Eberswalde near Berlin.
Since 10 years, Alexandra Bouthelier is the Delegate-General of the FCA : The Federation ensuring development and promotion of associated trade. The Associated Trade is an organization made up of sale points which is composed and managed by independent entrepreneurs who shared their resources and their expertise. Owners of their business and their network, they are the users, stakeholders and decision-takers. The Associated Trade represents more than the quarter of the retail in France and has a turnover of 143,5 billion €.
By her formation in human sciences and her professional responsibilities highly diversified in industries, institutions, or of the press, Anne -Marie Sargueil finally chose the path of conjugation of talents. Convinced that innovation is the fruit of the collective adventur , she presides over twenty years L’Institut Français du Design, which works to promote design in the service of the company , the person and the city , through its label: Janus.
A graduate of HEC Paris, Augustin Chavanne has held various positions within the Carrefour group: Store Director, then secretary of Carrefour Market’s COMEX and finally Director of methods and organisation.
He then became an entrepreneur and founded the StoreForce startup. He is now Head of Corporate Venture at La Redoute.
Augustin has conducted more than 70 missions in the distribution for leading food and non-food retailers. He likes designing innovative strategies to create new user experiences in retail.
Ava Szajna-Hopgood is a British freelance writer and journalist with over four years of experience as editor of My-Retail Media (myretalmedia.com), an independent news aggregation service with a specific focus on hand-picking and delivering the most relevant breaking retail news to the user.
Starting her career in communication, working with both agencies and advertisers, Barbara has more than 10 years of experience in the retail sector.
After holding the position of account manager for Wincor-Nixdorf, where she was in charge of major retail accounts, she joined Bizerba France, technological leader in solutions for fresh produce departments, where she has been director of the retail business unit since the end of 2012.
Barbara graduated from Sciences-Po Lyon (University of Political Science in Lyon) and holds a post-graduate degree in political science that she earned from Paris X-Nanterre University.
She enjoys contemporary photography and mountain sports.
Bertrand is the Chief Revenue Officer at Captain Dash and Founder of PiVots Business Development in Marketing and Technology.
Women drive between 70 - 80% of all consumer household spending, and Bridget Brennan researches and analyzes why they buy the things they do. As CEO of consulting firm Female Factor, Bridget is one of the world’s leading authorities on marketing and selling to women. She is the author of the book, “Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers,” (Crown Business), which was called “essential reading” by the Wall Street Journal. In 2016, Bridget was named a “Woman to Watch in Retail Disruption” by think tank Remodista. Bridget is a frequent contributor for Forbes.com, speaks globally on the subject of women’s consumer spending and is a guest lecturer at business schools. She is based in Chicago. Write her at [email protected], or visit www.thefemalefactor.com.
CEO, Co-founder of Captain Dash, Bruno is a marketing geek who created several agencies and ran FCB, OgilvyOne in Paris and managed campaigns for international brands: Nestlé, Danone, IBM, Louis Vuitton.
Catherine Barba is a French entrepreneur based in NYC since 2015, when she launched the PEPS Lab, a Retail Innovation Center that discovers the newest, most promising retail omnichannel practices, from major retailers to fashion brands.
Barba searches out and tests every tool and service that could be the next big thing to help retailers innovate in their quest for true omnichannel seamlessness.
PEPS Lab has a rapidly growing list of major retail brands, of both French and American origin, including Orange, AccorHotels, L'Oréal, Axa, L'Occitane, Nespresso..
A serial entrepreneur and digital pioneer in Europe, Catherine Barba has founded or co-founded several digital businesses in France. Her consulting firm, Malinea, which provides coaching and training to managers in digital, mobile and e-commerce companies, was acquired in 2012 by the founders of VENTE-PRIVE.com, one of France’s first unicorns. Her previous company Cashstore, a cash-back website partnering with over 1,200 e-commerce merchants, was acquired by PLEBICOM Group in 2010.
Barba is the author of several books about e-commerce and the future of retail, including "2020, the end of eCommerce" or "Stores are not dead".
As a thought leader in digital entrepreneurship, Barba had over 200 speaking engagements in 2015 alone. Since 2009, she serves as a regular commentator on one of the leading French news programs, BFM Business, and in 2014 launched a short TV program series with Crédit Mutuel Arkea that aimed at boosting the entrepreneurial mindset in France: "Entreprendre C grandir".
A trusted advisor and mentor, Barba is one of the few female Business Angels, and serves on the board of several successful tech start-ups, including Leetchi, MangoPay, Soshape, and Retency, among others.
Specialties: E-commerce, Retail, Omnichannel, Digital Retail, Digital Transformation, Customer Relation, Happyculture
Cécile Delettré is an International Business and Global events managing director. She holds a MBA in Strategic Marketing from IFG-Laureate Paris and Georgetown University (Washington). As an expert, she advises companies in organizing successful Global events. She is the founder of #IntFem, a global network, board member and VP International at Adetem; VP of IT and Digital Economy commission of Foreign Trade Advisors CCE, Executive member of Global DMA. Her motto is “experience the world and open your mind will give you more opportunities" . Cecile is passionate by innovation, digital, retail, marketing and social media. She has a global experience, having worked in the USA, France and Germany over the last 10 years. She build content strategies and makes it happen with choice of speakers, building conferences moderation, Learning expeditions, Social media …
@CecileDELETTRE - https://www.linkedin.com/in/ceciledelettre
Communicator. Blogger. Author.
Colette is the Communication Officer for ContentSquare France. She puts her rigorous training in Humanities and Social Sciences to write about all things on the subject of User Experience. Catch her on Twitter @coalcaraz.
Content Square is the specialist for optimizing Web and mobile sites. The company offers a digital platform auditing, testing and customization that analyzes the customer experience and increases the conversion rate of websites.
In 2014, Content Square was rewarded by Gartner as one of the four most innovative technologies in the Ecommerce world.
Content Square has a hundred customers with large groups as Orange, Cdiscount, Vente-Privée, Yves Rocher, L'Oreal, LVMH, Spring ...
As a retail design, merchandising and brand consultant, David draws on 25 years of work as an architect, artist, and educator. His multidisciplinary approach to the creation of shopping places focuses on understanding consumer behavior and the creation of relevant shopping experiences at the intersection of architecture, sociology, neuroscience and emerging digital technologies.
His portfolio includes projects ranging from high-end fashion luxury name brands to off-price mass merchants, and from fully interactive high-tech bricks and clicks to independent mom and pop retailers. David’s clients have included ILORI, Perry Ellis, Toys‘R Us, Lacoste, Polo Jeans Company, Godiva Chocolatier, Levi’s, Calvin Klein, Nautica, Ralph Lauren, Lane Bryant, Capital One Bank, Darden Restaurants, Aramark, L’Occitane, and Kohl’s.
As a frequently requested speaker to retailers and design professionals nationally and internationally, David shares his expertise on subjects ranging from consumer behaviors and trends, brain science and buying behavior, value engineering, store design and visual merchandising.
As Hubba's Millennial Retail Expert, helping brands connect to the world's largest consumer base is where Dayana thrives. With 5+ years' experience working in many different aspects of luxury retail, Dayana has seen first hand how her generation has evolved into the mobile-first, omnichannel consumers they are today. Being one such consumer, she has an especially keen eye on emerging retail trends as well as what approaches are most effective when speaking to Millennials. Her work can be found on Hubba.com and trade publications such as Chain Store Age and Retail Minded.
In her role as Editor-in-Chief, Debbie manages the multi-media components of Retail TouchPoints, including a weekly newsletter with an audience of more than 40,000 retail executives. She also speaks at industry events as a retail thought leader. Debbie has been named one of the Top 50 Retail Influencers by Vend for the past two years. She has worked as an editorial manager, writer and editor in various industries for more than 25 years. Debbie has served as the Managing Editor for Retail Information Systems News, the Chief Content Editor for Parentgiving.com, and a Project Manager and Copy Editor for a Lexis Nexis web site called lexisONE.com. In her spare time, she’s an avid runner, with 15 marathons under her belt.
As a consultant in trend forcasting and marketing strategy, Dominique Cuvillier is interested in societal trends and new consumption patterns. He works for companies in the consumer and distribution sector. He is also the publication director of the digital magazine MO Fashion / Eyewear (a BtoBtoC specializing in optics-eyewear published by Trendmark Publishing) and is the author of many books including 'Capter les Trends' (Capturing trends), Editions Dunod 2012, 'Pour une autre marketing', (For another marketing) Editions Maxima 2014.
After a few years in project management, IT Strategy and in-house consulting, Dr. Dominique Ziegelmayer wrote his doctoral thesis on text mining. He is now working as product executive responsible for strategic alignment and development. In his opinion, customer reviews are the new gold, especially in ecommerce.
Elizabeth Meaney graduated magna cum laude from the University of Notre Dame with a major in Marketing and minor in French. A dual citizen of the U.S. and Ireland, she studied abroad in both Dublin and Paris. Elizabeth is a two-time published author with Little, Brown and Company. Coupled with her refined writing skills and sharp creativity, she is responsible for marketing tradeshows and events at Promosalons USA/PB Marketing International, LLC.
Flore Fauconnier is a journalist. She covers e-commerce, retail and travel for Journal du Net (groupe Le Figaro), the first economics news site in France with 3.5 million unique visitors per month. She previously covered economics and politics for L'Express, Le Figaro Entreprises, France Soir and British publication The Heren Report. She started her career as an account manager in consultancy Wavestone (then Solucom). She holds an MSc in Engineering from Telecom Bretagne and a specialised master's degree in Media from ESCP-EAP.
Frank Rosenthal, retail marketing expert, founded his consulting structure 'Frank Rosenthal Conseils' in 2008 having previously made a career in communications and especially withTBWA France as associate director of Tequila France, brand director of TBWA Paris and HighCo and Vice President of K–agency. He worked for more than 70 store brands and 80 brands over the past 15 years. He is also author of five books on retail and founder of 2 blogs: retail-distribution.info in 2008 and retailauxetatsunis.com.en in 2013.
In 2010, he co -founded the blog nouveaux-concepts.com focusing on innovation.
Frank Rosenthal regularily takes the floor in the media and numerous conferences. He is a columnist for LSA since 2010, and Cosmétique Magazine and BFM Business since September 2015 . Frank is also co-president of the distribution Club Adetem (national association of marketing professionals), honorary member of Popai France, member of the French Institute of Merchandising and member of the Social Media Club France.
Expert in logistics and transportation, Frédéric Klotz started with air transport (AOM) and then joined La Poste. He then became head of Supply Chain at RueDuCommerce .
Frederick now advises companies on their logistics issues through his OpenYourWeb structure. He participates in the Info- Ecommerce website, by writing counseling articles on logistics. He also participates as a coach in training sessions and conferences on these topics, with e -commerce as favourite sector.
In 2016, he joined the Digital Disruptors consulting group, with the aim of helping businesses, and especially clicks and mortars to effectively achieve their digital conversion.
Guillaume Portier began his career in Madrid in 2000 at the BNPP Group, working in data-mining and decision-making support. From 2003 to 2009, he worked through all levels of marketing activities in the world of security technologies for the Swedish group Gunnebo. In 2009, Guillaume joined the American group UTC Fire & Security, which markets in particular the Chubb, Cofisec and Sicli brands, handling commercial synergy development between the 3. Then in 2011, he joined SES-imagotag to oversee all of the group’s marketing and communication activities and position SES-imagotag as an innovative international leader in the high-potential technology sector: the digital transformation of physical commerce.
Hélène has over 18 years of experience in event management having worked on various French and international leading exhibitions around new technologies, design, specialty retail, organized by the COMEXPOSIUM Group, a leading European event organizer.
Since 2014, after having subsequently served as Communications Director of the Cartes Secure Connexions and Equipmag shows, Hélène leads the Communications department of Paris Retail Week, the European Global event for Online and Offline Retailers, which 2nd edition was successfully held in early September 2016 gathering the
E-Commerce Paris and Equipmag shows under the same roof.
In charge of the Creation Fashion Design industries, Jacques Leroux coordinates the operations of the Paris CCI (Chamber of Commerce and Industry) with design industry players, working in close collaboration with professional associations and federations of these sectors. A trained scientist, but also passionate about contemporary arts, he worked on the coordination of several innovative projects: designer at Roger Talon, Cité des Sciences et de l’industrie, Grande Arche de la Defense , Paris Développement ...
JEAN-CHARLES SOMMERARD is The artist at Sevessence.
Whether in fashion design or sensory signatures, a prestigious house is always embodied by a talented artist. The artist at Sevessence is Jean-Charles Sommerard, eco-perfumer and creator of aromas for over 25 years.
Jean-Charles Sommerard is an assembler of aromas. A lover of essential oils and floral waters, he has been carrying the tradition and know-how of his art for over 25 years. Today he is the creator of sensory worlds at Sevessence; its sensory identity virtuoso and its creator wellbeing.
Creator of sensory worlds
Jean-Charles Sommerard creates purpose-composed sensory signatures for businesses in harmony with their brand and according to their needs. 100% natural organic olfactory, cosmetic and culinary signatures made from essential oils. He assembles compositions which promote well-being, are original and environmentally responsible and which are hugely successful with reputed brands.
The organic age
Jean-Charles Sommerard is the personification of the new organic age. Among others, he has created Floradrink’s® (organic cosmetic floral waters for skincare) and Aromacooks® (100% organic and fair trade aromatic
cooking oils) and has dedicated his life to the world of scents, flavours and aromatherapy.
Jérôme Bouteiller is a former journalist and author of several books on e-business. He is now Content Director for the Mobile Marketing Association, the major French association for mobile marketing gathering more than 130 players in marketing and mobile advertising.
Jocelyne Leporatti is president and founder of the "Club Génération Responsable", a French Association whose purpose is to promote , in a perspective of sustainable development, improving the environmental quality of organized store brands, especially through environmental operations management.
While being a Manager in supermarkets' retail for independent groups for 4 years, Jonathan founded jebosseengrandedistribution.com, a business and management-oriented blog for supermarket retail professionals. Self-taught, passionate about web and digital marketing, he is currently a Social Media Manager for a renowned French Media group.
José Henriquez Navarro is Manager of the Group Infoedita Professional Communication. Within its headings, Retail Actual is a printed and online publication directed to the professionals of distribution and point of sale of mass consumption in Spain.
Julie founded Ladoré Audio Branding after an extensive career in one of Europe’s leading sound design agency. As a Key Account Manager, she helped internationally renowned brands in various industries such as luxury, transports, automotive, insurances, health (...) in constructing and maintaining their sound identity in order to create value for their brands and increase the impact of their communications. Julie advises companies on how to deal with their sound communication to strengthen their brands, differentiate from the competitors, and to create more link with their audiences, through all touchpoints (shops, events, advertisements, videos, apps, telephone...).
Katelijn Quartier holds a Ph.D in interior architecture (topic retail design) and currently works at the Faculty of Architecture and Arts of Hasselt University, where she teaches retail design in theory and practice. In addition to teaching, she is researching what the store of tomorrow should look like and what the role of design plays in it. She has presented her work at various international conferences and she has published, among others, in Powershop 2: new retail design (Frame) and in the Journal of Environmental Psychology. Next to her academic career, she runs her own retail design agency.
Koos VAN REESCH has been working for more than four decades as a retail journalist and closely and critically follows everything that happens in this sector.
Keeping abreast of what is going on in the world is an absolutely must for him.
Working for various magazines as a completely independent journalist, he is travelling the world to keep his finger on the pulse.
Project owner for fifteen years, he is a manager specializing in commercial architecture, engineering work and sustainability of real estate assets of multi-site distribution companies.
His work focuses on four areas of expertise:
1. The architecture & design, through the creation of concepts in line with consumer expectations, needs of marketing, operational constraints and regulatory obligations.
2. The study of the technical feasibility & cost estimation, the definition of investment properties.
3. The deployment of a concept, the architectural and technical project until control procedures, with the control of the adequacy of deadlines / investments.
4. Construction & maintenance engineering, verification of compliance with the concept, the control and costs quality, the definition of the asset strategy.
He is also Chairman of the Club Enseigne & Innovation, the association of the technical departments of the retail brands. He is also speaker and jury in NEGOCIA Business School on the organization of the point of sale and technical building.
Lyndsey Dennis has been working in the B2B interior design publishing sector for more than 15 years. She is editor of Retail Focus, the UK's leading print and digital publication for the retail design community. The magazine covers the latest news, views and insights from the retail sector, as well as an insightful mix of articles, interviews, case studies and product launches.
Marc Lolivier is Director General of Fevad, the French Federation of E-commerce & Distance Selling. Fevad is dedicated to represent and promote e-commerce and to advocate for industry standards for responsible e-commerce activities. It represents 580 companies and 800 websites including all the top leading e-retailers.
Before joining Fevad in 2002, Marc Lolivier held the position of Director for European Legal and Regulatory Affairs, in an international publishing group.
Along with his duties as Director General of Fevad, Marc Lolivier is also participates to the work of Ecommerce Europe as Vice-President of Public Affairs and as a Member of the Executive Committee. Ecommerce Europe is the European umbrella association representing 25,000+ companies selling goods/services online to European consumers.
Marc Lolivier is also Director General of the French Union of Direct and Digital Marketing. He actively participates in governmental and non-governmental entities involved in electronic business policy, where he represents the e-commerce industry.
Since 2009, Marc Lolivier chairs the working group "Protection of personal data" at MEDEF (Movement of the Enterprises of France). He was also rapporteur for the opinion of the French National Consumer Council on the protection of consumer data adopted in 2010. In 2014, Marc was appointed Chairman of the committee "Digital rights" of MEDEF.
Marc Lolivier holds a Master in Private Law and a Master of Advanced Studies in Intellectual Property Law. He is also a graduate of the French Press Institute. He is a frequent speaker and author of various articles on direct marketing, e-commerce and consumer law published in France and abroad. He teaches Law of Electronic Commerce and Digital Economy at the University of Paris I Sorbonne.
Mattieu is founder of the www.emploi-e-commerce.com website which has become a reference for e-commerce professions over the last 3 years. Over time, the service has expanded to all areas of web and digital job profiles. Based on web marketing techniques the site presents an offer specifically targeted to potential candidates and is the reference job partner of the digital French eco-system.
Melissa Gonzalez is Retail Strategist & Pop-Up Architect™, CEO of The Lionesque Group and author of The Pop Up Paradigm: "How Brands Can Build Human Connections in a Digital Age".
Following a period where Gonzalez juggled both a Wall Street career at Credit Suisse and co-hosting BET’s Latin Beat, she has become the go-to retail and pop-up architect for brands looking to either launch their brand, test new markets or insert their brand into strategic conversations. Beginning with the vision of the branded experience, Melissa guides clients throughout the entire lifecycle of the pop-up experience.
She and her team have produced over 100 pop-up stores since 2009.
Gonzalez is also the Chief Pop-Up Architect 22 City Link, Virginia’s first ever smart city, and is the co-founder of THE MARKET at the Roger Smith Hotel, a renovated and innovative space for pop-up retail, which has grown from one to four storefronts since inception in 2010.
Outside of helping clients exceed their goals, she is a regular contributor on ABC LA Radio and is one of IBM’s Retail Futurists. She has been awarded Retail Touch Point’s 2015 Retail Innovator of the Year, the Wall Street Journal’s Donor of the Day, one the top 20 Most Inspiring People in New York City and one of the Top 100 Young CEO's- via Our Time's White House Initiative. Her client’s works has been awarded the Clio Image for Experiential Engagement and the New York Design Award for Branded Experiences.
Mike Dawson is a multi-lingual print & online journalist as well as a trade conference speaker & moderator specialised in international retailing & the fmcg industry. For the last 27 years, the London-born Brit has worked in a variety of roles for Germany’s largest B2B publisher, dfv Media Group, based in Frankfurt. Mike Dawson is currently International Desk Editor of dfv Media Group’s principal publication Lebensmittel Zeitung, the leading print and online medium in the German-speaking retail trade. He is also managing editor of German Retail Blog, providing a light-hearted, quirky, but hopefully also insightful view of the industry. In both these capacities he has interviewed most of the great & good in international retailing and the consumer goods manufacturing.
Mike is co- founder of the experts' network iloveretail.fr, a brand that brings together retail experts around sharing their passion to offer
the discovery of innovative stores around the world and connecting with industry professionals and start-ups with potential customized studies on consumer behavior .
Editor at RetailTrends Media, the Dutch source for information and inspiration for professionals in retail.
Nicolas Brand has been working for the payment processing industry (card present and card not present) for 15 years in positions dealing with processing, collecting, fraud management & tokenization. He has joined Ingenico 4 years ago and is now in charge of omnichannel payments business development for the retail & transportation industries.
Expert Techno Trends - Graduate of ESC La Rochelle, he began his career in a consulting firm of Innovation in biotechnology and health before entering at L’Echangeur by LaSer in 2006 as sales manager and participates in technology survey. His interest in innovation leads him in 2011 to become head of digital marketing project. Since then, he speaks in the impact of new technologies and their uses.
Oliver Prothmann –President of Bundesverband Onlinehandel e.V. (BVOH) and Chairman of Choice and eCommerce – Oliver has been active in the digital world for more than 15 years. He is an expert on online trade, especially with regards to online marketplaces. Oliver Prothmann worked as the director of the city portals BerlinOnline and Berlin.de. He was in charge for the first internet banking of the “Berliner Sparkasse” (Savings Bank) and the online marketplace ElectronicScout24 for T-Online (Deutsche Telekom). As one of Germany’s leading eCommerce specialists Prothmann was responsible for the business retailers of eBay and PayPal for many years. Today he is the general manager of Applet–X GmbH which offers eCommerce-consultancy. Since 2014 he has been the president of German Federal Association of Online Trade (BVOH), an association representing German small and medium-sized marketplaces sellers. In the past years he observed that an alarming and growing number of online retailers is suffering from online sales restrictions. His passion for trade in general and his sympathy for online retailers moved him to initiate a petition that was handed out to Olli Rehn, former Vice President of the EU Parliament. This is how Choice in eCommerce became his political project to help online retailers to fight for a free trade.
Patrick Foster is an ecommerce entrepreneur, coach & writer.
He is currently writing on EcommerceTips.org where he shares engaging ecommerce content for entrepreneurs, bloggers and business owners.
Founder of PRussoLive, Patrick is a disruption & change evangelist, and a design & digital enthusiast. He is a former TV journalist and CMO of major groups.He’s now consultant in strategy, marketing and communication as well as a coach specialized in positivism. He often contributes with opinion papers in marketing and innovation magazines/blogs.
Created in 2011, Soon Soon Soon is an agency which detects trends and crowdsourced innovations. With a network of over 800 scouts located all around the world, it analyzes existing trends to contribute to invent trends of tomorrow.
Since its beginnings, Soon Soon Soon gathers a community of enthusiasts and experts to foster innovation by anticipating changes. Soon Soon Soon , it is both a magazine, a community and a laboratory that studies the evolution of lifestyles to imagine what our lives will look like in the near future and distant .
Every week, Soon Soon Soon reveals a new vision of the world of tomorrow with four quirky innovations to test the future now.
Sophie Klöcker is project and event manager at the Retail Academy, an independent German institution providing a platform for strategists, designers and sales partners from the retail sector to share experiences.
As assistant trainer she supports the Academy‘s events, workshops and retail tours and is in charge of realization, implementation and conception.
She studied cultural management and psychology in Berlin and Bonn.
Sophie LUBET graduated in art history, completed a Master in Communication and a Postgraduate degree in New Media from the University Paris 1 Panthéon-Sorbonne. In 1992, she immersed in the universe of events after a transit in BDDP agency. Sophie LUBET worked on various French and international leading exhibitions around new technologies, design, specialty retail, industry and services.
Sophie LUBET became Director of the Retail Division in the COMEXPOSIUM Group, , one of the world leaders in event organisation, involved in more than 170 BtoC and BtoB events. At the head of Equipmag, the leading retail exhibition in France, she manages the teams of E-Commerce Paris, E-commerce one-to-one Monaco and iMedia Brand Summit Biarritz. She is also in charge of the Division development, including the organization of Paris Retail Week, the European Event for Retail Professionals, which's 3rd edition will take place from 19 to 21 September 2017 in Paris.
After working in many distribution networks, Thomas started up and managed a web agency for 10 years, before he sold it to a major industrial group. Now he organizes the Business Development strategy and leads the communication department of EvoKe.
At the start of my career, I chose for the path of self-employment and entrepreneurship in FMCG and Consumer Brands. My career started in the challenging world of the trade press at. At the editor I worked for, I contributed to reinvent the strategies and methodologies of the company, and set up the sales team, of which I quickly took the lead. This experience gave me a great overview of the FMCG and Retail world.
To further enhance my experience, I entered the field-marketing world where I continued to use my sales skills. In that period I gained operational experience and knowledge in organising instore promotions, and sales and merchandising teams.
To ensure my network’s expansion and to always stay abreast of the latest trends, I make sure to attend any major events of the sector. These provide me with unique insights and findings about our beloved retail industry, and I gladly share them via my blog 20/CENT Retail.