Who we are
Understand today the new shopping habits of tomorrow: Emoshopper
Aug 20, 2015
Emoshopper: A consumer looking for new sensations Among the five current shopper profiles identified by the EQUIPMAG/Soon Soon Soon study, we take a second look...
Focus on the purchasing habits of the Spanish people in order to adapt!
Aug 19, 2015
Earlier this year, E-commerce One-to-One and Content Square revealed the different surfing habits of Internet users worldwide in their international study. We all know that...
Travel retail: Flying High
Jul 24, 2015
"Travel retail is a very exciting growth industry within the retail sector and many stores are using travel hubs to showcase new ideas, using...
Customer feedback: How online retailers can optimally use it
Jul 22, 2015
Online shoppers let online retailers know in numerous ways how satisfied or dissatisfied they have been with a purchase. Yet how can online retailers...
Understand today the new shopping habits of tomorrow: The Social-Shopper
Jul 15, 2015
Among the five profiles of today’s shoppers identified by the EQUIPMAG/Soon Soon Soon study, today we will focus on the Social-Shopper. What is his...
Focus on the buying habits of Germans and good reflexes to adopt!
Jul 9, 2015
E-commerce One to One and Content Square revealed early in this year the different surfing habits of Internet users worldwide through an international study. Quality...
Understand today the new shopping habits of tomorrow: The Slow-Shopper
Jun 11, 2015
Among the five shopper profiles identified by the Soon Soon Soon report in our last blog post, today we’ll focus on profile #2, the...
“What are you expecting from an innovation in the Retail industry ?”
Jun 8, 2015
Today's innovation is based more and more on the creation of new business models with the example of diverse companies as Nespresso, Amazon or...
The future of traditional commerce is already here.
Jun 5, 2015
Immersion into the new tech buying process in the connected shopper’s shoes! The future of traditional commerce is already here. Watching TV in your living room...
Understand today, the new shopping habits of tomorrow : The Vigi-shopper
Jun 4, 2015
In a survey sent to 900 respondents across 15 countries, EQUIPMAG’s Soon Soon Soon report was built up to understand the shopping habits of...
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