World

World

World posts

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Emoshopper: A consumer looking for new sensations Among the five current shopper profiles identified by the EQUIPMAG/Soon Soon Soon study, we take a second look...

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Earlier this year, E-commerce One-to-One and Content Square revealed the different surfing habits of Internet users worldwide in their international study. We all know that...

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"Travel retail is a very exciting growth industry within the retail sector and many stores are using travel hubs to showcase new ideas, using...

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Online shoppers let online retailers know in numerous ways how satisfied or dissatisfied they have been with a purchase. Yet how can online retailers...

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Among the five profiles of today’s shoppers identified by the EQUIPMAG/Soon Soon Soon study, today we will focus on the Social-Shopper. What is his...

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E-commerce One to One and Content Square revealed early in this year the different surfing habits of Internet users worldwide through an international study. Quality...

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Among the five shopper profiles identified by the Soon Soon Soon report in our last blog post, today we’ll focus on profile #2, the...

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Today's innovation is based more and more on the creation of new business models with the example of diverse companies as Nespresso, Amazon or...

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Immersion into the new tech buying process in the connected shopper’s shoes! The future of traditional commerce is already here. Watching TV in your living room...

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In a survey sent to 900 respondents across 15 countries, EQUIPMAG’s Soon Soon Soon report was built up to understand the shopping habits of...