Paris Retail Tours: What Paris has in store…

As part of Paris Retail Week (19-21 Sept.2017), 2 store tours were proposed to attendees alongside the exhibition to discover several stores situated in prestigious...

Understand today the new shopping habits of tomorrow: The Social-Shopper

Among the five profiles of today’s shoppers identified by the EQUIPMAG/Soon Soon Soon study, today we will focus on the Social-Shopper. What is his...

Understand today, the new shopping habits of tomorrow : The Vigi-shopper

In a survey sent to 900 respondents across 15 countries, EQUIPMAG’s Soon Soon Soon report was built up to understand the shopping habits of...

How to become a Lovemark

During recent years consumer behavior has changed, as well as the consumer himself. Evolutions in technology and society cause the rules of the game...

Paris Retail Week 2016: 4 questions to Sophie Lubet

Paris Retail Week is back at Paris expo Porte de Versailles from 12 to 14 September, to make Paris the European capital of experiential...

Retail – exporting French Expertise from Paris to New York

As the birthplace of retail trends, Paris is a leading capital city for international chains and brands. New York meanwhile presents itself as the...

Understand today the new shopping habits of tomorrow: The Altershopper

The Altershopper, the alternative channels enthusiast Among the five profiles of today’s shoppers identified by the EQUIPMAG/Soon Soon Soon study, today we will focus on...

Understand today the new shopping habits of tomorrow: Emoshopper

Emoshopper: A consumer looking for new sensations Among the five current shopper profiles identified by the EQUIPMAG/Soon Soon Soon study, we take a second look...
©Paris tourist office photographe : amelie-dupont

Music in retail shops: How to enhance the clients’ journey

I don’t know about you, but when someone mentions background music in shops, the first thing that comes to my mind is Pretty Woman....

Geolocation, Retail’s next big bet

Foursquare is a location-based recommendation app that brings retail advertisers a new service. It provides brands with data about their users’ movements even if they...