Opinion

Opinion

Opinion posts

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Among the five shopper profiles identified by the Soon Soon Soon report in our last blog post, today we’ll focus on profile #2, the...

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Today's innovation is based more and more on the creation of new business models with the example of diverse companies as Nespresso, Amazon or...

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Immersion into the new tech buying process in the connected shopper’s shoes! The future of traditional commerce is already here. Watching TV in your living room...

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In a survey sent to 900 respondents across 15 countries, EQUIPMAG’s Soon Soon Soon report was built up to understand the shopping habits of...

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Whether you are shopping, having a candlelit dinner, waiting for a bus or to see a doctor in an urgent care clinic, our brains...

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Director of the Retail Department at Comexposium Group - What are the current and future issues and evolutions for tomorrow’s retail industry?  We are actually living...