(c) istockphoto/rawpixel

Selling In A ‘Plus One’ World

For many women, shopping alone is a luxury. Because of the role women play in their households (typically “chief purchasing officer” and for many, primary...
photo credit (c) Bigstock

Are You Inspiring Your Customers? Take This Quiz To Find Out

People will tell you they don’t like to be “sold,” but the truth is, we love to buy from people who inspire us with...

An American Takes on Paris’s Most Innovative Stores: Even Familiar Brands...

That certain je ne sais quoi that made our Paris Retail Week store tour so special was evident the moment we set foot on...

Technology in store(s)

Interactive mirrors, augmented reality, 3D-printing – it’s only logical that recently held Paris Retail Week expo played host to many high tech novelties. But...

A NEW SALES CHANNEL: INSTANT MESSAGING

After stores, e-commerce and m-commerce, a new channel could transform our way of buying. In China, tens of millions of consumers already order from...

CUSTOMISATION CORNERS, THE LATEST BET OF HYPERMARKETS

One after the other, major retailers are opening spaces in some of their hypermarkets allowing customers to customise various objects: mugs, t-shirts, telephone cases,...

Customer experience loves facts & data!

When we are talking about customer experience, the first thing is to be clear about what we are expecting as retailers or brands from...

The wave of chinese vendors sweeps over french e-commerce

In the past year or so, we have seen a tremendous push of Chinese e-commerce services for Chinese products everywhere in the West. Wish,...
Photo (c) Bigstock

Avoid These Dangerous Assumptions When Selling To Women

There I was, standing in a sea of black suitcases at a local department store. My current wheelie bag was in dire need of...

How does the creation process occur when making a perfume for...

First of all, I always keep in mind that the innovative businesses looking to distinguish themselves who come to me aim to create an...