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Are all experiences really worthwhile? or The golden triangle of experience,...

Once again this year, ‘experience’ seems to be the keyword in the world of marketing and trade. Retailers are thus encouraged to offer their customers...

Travel retail: Flying High

"Travel retail is a very exciting growth industry within the retail sector and many stores are using travel hubs to showcase new ideas, using...

Social networks: the future champions of e-commerce?

Social is becoming increasingly synonymous with retail. Pinterest, Facebook, Twitter, Snapchat, they are all announcing their ambitions to become retailers and to monetise the heavy...

A NEW SALES CHANNEL: INSTANT MESSAGING

After stores, e-commerce and m-commerce, a new channel could transform our way of buying. In China, tens of millions of consumers already order from...
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Five questions to uncover the state of Machine learning?

To define Machine Learning very simply, one can refer to Arthur Samuel, pioneer in the field of computer science, who already spoke about the...
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A Millennial Life Stage ‘Reality Check’ For Marketers

"I’m sick of reading about millennials,” said my millennial colleague. I had to laugh. We all know that a minute can't pass without an...

Future commerce today – retail and digital commerce go hand in...

It has become clear over the last few years, that customers prefer businesses, that offer a combination of digital commerce and retail. They want...

Focus on the buying habits of Germans and good reflexes to...

E-commerce One to One and Content Square revealed early in this year the different surfing habits of Internet users worldwide through an international study. Quality...

“What are you expecting from an innovation in the Retail industry?”,...

Luc Dol, President, Enseigne & innovation Club   "If innovation is the implementation of innovative ideas, specific researches to be consistent with an increasingly polymorphous and...
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Marketing To Women? Creative Inspiration is Closer than You Think

In fields like marketing and sales, there are those magical days when creative inspiration strikes us, and then there are those other 360 days...