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Marketing To Women: Are You Behind The Curve Or Leading The...

When it comes to growing your business with the world's most powerful consumers, are you behind the curve, keeping up or leading the pack? The following...

Virtual/Augmented reality and retail: not there yet but a few good...

In times like these, many like to describe the changes our beloved retail industry is experiencing with the term disruption. Thanks to new technologies,...
istock

Are all experiences really worthwhile? or The golden triangle of experience,...

Once again this year, ‘experience’ seems to be the keyword in the world of marketing and trade. Retailers are thus encouraged to offer their customers...
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Five questions to uncover the state of Machine learning?

To define Machine Learning very simply, one can refer to Arthur Samuel, pioneer in the field of computer science, who already spoke about the...
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A Millennial Life Stage ‘Reality Check’ For Marketers

"I’m sick of reading about millennials,” said my millennial colleague. I had to laugh. We all know that a minute can't pass without an...
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Scent marketing in retail creates a welcoming atmosphere

The use of scents at the POS increases attractiveness and customer loyalty. Scent marketing in retail has gotten a bad reputation over the years. It...
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Marketing To Women? Creative Inspiration is Closer than You Think

In fields like marketing and sales, there are those magical days when creative inspiration strikes us, and then there are those other 360 days...
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The sense and nonsense of technology

Trendwatchers and technology experts say we are only at the verge of what technology and AI might become and mean in our lives. As...
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My Last Great Customer Experience: 5 Ways REI Is Saving The...

I just experienced my first backcountry camping trip a few months ago, and REI helped to make it a fun, safe adventure. REI is one perfect...

Social networks: the future champions of e-commerce?

Social is becoming increasingly synonymous with retail. Pinterest, Facebook, Twitter, Snapchat, they are all announcing their ambitions to become retailers and to monetise the heavy...