Opinion

Opinion

Opinion posts
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"I’m sick of reading about millennials,” said my millennial colleague. I had to laugh. We all know that a minute can't pass without an...
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The use of scents at the POS increases attractiveness and customer loyalty. Scent marketing in retail has gotten a bad reputation over the years. It...
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In fields like marketing and sales, there are those magical days when creative inspiration strikes us, and then there are those other 360 days...
De Apothekers - (c) Studio Dott

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Trendwatchers and technology experts say we are only at the verge of what technology and AI might become and mean in our lives. As...
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I just experienced my first backcountry camping trip a few months ago, and REI helped to make it a fun, safe adventure. REI is one perfect...

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Social is becoming increasingly synonymous with retail. Pinterest, Facebook, Twitter, Snapchat, they are all announcing their ambitions to become retailers and to monetise the heavy...

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Paris Retail Week was a partner of the NRFrench Party, the French–American gathering of retailers and e-merchants which was held in New York on...
(c) istockphoto

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As the CEO of the consulting and training firm, Female Factor, and author of Why She Buys, I’ve spent more than a decade studying women’s impact on...

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Paris Retail Week is partner of the NRFrench Party which will take place on January 15th at the French Consulate in New York, and as part...

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Paris Retail Week is partner of the NRFrench Party which will take place on January 15th at the French Consulate in New York, and as part...