Good Idea

Good Idea

Good Idea posts

0 1934
“Buy online, pick up in store!” These words sound like nothing more than an advertising catchphrase. Yet this trend is already a reality. Companies...

0 2320
The web has established itself worldwide. These past few years, we have seen how many new innovations and new technologies have deeply changed consumers’...

0 1388
The Altershopper, the alternative channels enthusiast Among the five profiles of today’s shoppers identified by the EQUIPMAG/Soon Soon Soon study, today we will focus on...

0 1689
Anne-Marie Sargueil, President, L'institut français du design   'Janus du Commerce' jury observe innovations happening within their business but also among their partners*. This converging views...

0 1784
Earlier this year, E-commerce One-to-One and Content Square revealed the different surfing habits of Internet users worldwide in their international study. We all know that...

0 1986
"Travel retail is a very exciting growth industry within the retail sector and many stores are using travel hubs to showcase new ideas, using...

0 1583
Among the five profiles of today’s shoppers identified by the EQUIPMAG/Soon Soon Soon study, today we will focus on the Social-Shopper. What is his...

0 1477
Among the five shopper profiles identified by the Soon Soon Soon report in our last blog post, today we’ll focus on profile #2, the...

0 1054
Today's innovation is based more and more on the creation of new business models with the example of diverse companies as Nespresso, Amazon or...

0 1547
In a survey sent to 900 respondents across 15 countries, EQUIPMAG’s Soon Soon Soon report was built up to understand the shopping habits of...