Shopper Observer Havas Paris / Paris Retail Week presents the latest...

Global flagship event dedicated to trade professionals, the third edition of Paris Retail Week throws open its doors from 19 to 21 September next...
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The phygital conciergerie to strengthen the brand-consumer relationship

In is this era of proliferating "devices" and "touchpoints" (points of contact), customers enjoy a new autonomy and freedom to buy anything, anywhere, at...

Understand today the new shopping habits of tomorrow: The Slow-Shopper

Among the five shopper profiles identified by the Soon Soon Soon report in our last blog post, today we’ll focus on profile #2, the...
©Paris tourist office photographe : amelie-dupont

Music in retail shops: How to enhance the clients’ journey

I don’t know about you, but when someone mentions background music in shops, the first thing that comes to my mind is Pretty Woman....

Concept Stores Berlin – a selection curated by The Retail Academy

Riascente in Milan or Merci in Paris – the concept store trend was recognized early on in other countries. Berlin – being the German...

Travel retail: Flying High

"Travel retail is a very exciting growth industry within the retail sector and many stores are using travel hubs to showcase new ideas, using...

How does the creation process occur when making a perfume for...

First of all, I always keep in mind that the innovative businesses looking to distinguish themselves who come to me aim to create an...
©Paris tourist office

Paris Retail Guide – Tour #1: Republique – Faubourg Saint Antoine

As part of Paris Retail Week (12-14 September 2016) 5 tours taking in a selection of Parisian stores were proposed to attendees to discover...

Going for a digital pivot in retail?

The web has established itself worldwide. These past few years, we have seen how many new innovations and new technologies have deeply changed consumers’...

Understand today the new shopping habits of tomorrow: The Altershopper

The Altershopper, the alternative channels enthusiast Among the five profiles of today’s shoppers identified by the EQUIPMAG/Soon Soon Soon study, today we will focus on...