Candidates must emphasise their Soft Skills, rather than their technical knowledge, if they have their sights set on a position in the constantly-evolving Digital sector. Digital jobs require candidates to be able to adapt, to learn quickly, to demonstrate a cooperative spirit and to continuously reinvent themselves to keep pace with the fast-moving Digital sector.

What are Soft Skills? Unmeasurable, unlike technical skills, they are the human qualities which make up the personality of each individual.

Knowing how to cooperate and reinvent yourself: essential qualities to get a job in the Digital sector

  • Drawing on your relational skills to collaborate with the teams

Mastering the language of the different players within the IT, Marketing and Design teams is key. It is important to know how to exchange with them while understanding their visions of the Digital project. This requires qualities such as team spirit and empathy as well as the capacity for understanding. The aim being to create synergy to ensure projects move forward efficiently in each team.

  • Ability to adapt to develop your Digital Skills

Jobs in the Digital sector are continuously evolving. It is easy to define the technical skills required for a position at a specific time but they are bound to become obsolete before too long. Employees must therefore constantly reinvent themselves in order to keep up with, or better still, stay one step ahead of market expectations. An aptitude for proactivity, the ability to adapt and curiosity are necessary to maximise one’s employability and keep up with the pace imposed by Digital technology.

Showing recruiters that your “soft skills” are a vehicle for performance

  • Showcasing your Soft Skills on your CV and covering letter

A successful career is not the result of a candidate’s technical know-how. Their human qualities play an important role in their ability to bring a project to fruition. They also have their place on a CV. Elon Musk, the founder of PayPal and Tesla, for example, lists his Soft Skills alongside his Technical Skills, convinced that his success is as much down to the former as it is to his hard skills.

Soft Skills can also be showcased by highlighting your personal activities such as taking part in a team sport (team spirit) or a passion for art (open mindedness).

  • Emphasising your Soft Skills in the interview

In the interview, it is all about Attitude. Two thirds of recruiters believe that candidates should not be too relaxed in an interview. Moreover, candidates are judged 55% on their outfit and their body language.

To highlight their personality, candidates should adopt a natural attitude and create a positive contact with their interviewers. For example, by taking care of their appearance, by looking the interviewer in the eye and by sitting up straight. In this way, the qualities presented are more credible. Finally, illustrating your personality traits through your professional experiences will help to solidify the coherence of the message.

Soft Skills are therefore essential selection criteria when recruiting candidates for a job in the Digital sector. During an interview, drawing a link between your personal qualities and their impact on the professional environment can help you to stand out from other candidates. It is important to prove that in addition to your technical skills, you have a profile and a personality which correspond to the requirements of Digital missions.

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Mattieu is founder of the www.emploi-e-commerce.com website which has become a reference for e-commerce professions over the last 3 years. Over time, the service has expanded to all areas of web and digital job profiles. Based on web marketing techniques the site presents an offer specifically targeted to potential candidates and is the reference job partner of the digital French eco-system.