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Melanie Günther

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Melanie Günther is Online Editor at iXtenso – Magazine for Retailers (http://www.ixtenso.com/) that covers the latest trends from the retail industry since 2008. The variety of iXtenso topics is as multifaceted as “the retail market” itself. Therefore, we always keep our eyes open to find ingenious ideas and implementations all about stores. Sometimes we might even report on projects that weren’t quite as successful. After all, they can often be more revealing than anything else.
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Scent marketing in retail creates a welcoming atmosphere

The use of scents at the POS increases attractiveness and customer loyalty. Scent marketing in retail has gotten a bad reputation over the years. It...