Authors Posts by Frank Rosenthal

Frank Rosenthal

Frank Rosenthal, retail marketing expert, founded his consulting structure 'Frank Rosenthal Conseils' in 2008 having previously made a career in communications and especially withTBWA France as associate director of Tequila France, brand director of TBWA Paris and HighCo and Vice President of K–agency. He worked for more than 70 store brands and 80 brands over the past 15 years. He is also author of five books on retail and founder of 2 blogs: in 2008 and in 2013. In 2010, he co -founded the blog focusing on innovation. Frank Rosenthal regularily takes the floor in the media and numerous conferences. He is a columnist for LSA since 2010, and Cosmétique Magazine and BFM Business since September 2015 . Frank is also co-president of the distribution Club Adetem (national association of marketing professionals), honorary member of Popai France, member of the French Institute of Merchandising and member of the Social Media Club France.

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American retail is faring well. Supported by a strong economic dynamic, with unemployment at 5%, retail and e-commerce are making good progress. Moreover, Forrester...