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Christophe Lachnitt

Communicator. Blogger. Author. http://www.superception.fr/

Simple customer experience, a competitive factor that’s more decisive than ever

Siegel+Gale publishes an annual ranking of the “simplest brands”: the Global Brand Simplicity Index (the ones that makes their clients’ lives easier) based on an international opinion poll...

Geolocation, Retail’s next big bet

Foursquare is a location-based recommendation app that brings retail advertisers a new service. It provides brands with data about their users’ movements even if they...