Catherine Barba is a French entrepreneur based in NYC since 2015, when she launched the PEPS Lab, a Retail Innovation Center that discovers the newest, most promising retail omnichannel practices, from major retailers to fashion brands.
Barba searches out and tests every tool and service that could be the next big thing to help retailers innovate in their quest for true omnichannel seamlessness.
PEPS Lab has a rapidly growing list of major retail brands, of both French and American origin, including Orange, AccorHotels, L'Oréal, Axa, L'Occitane, Nespresso..
A serial entrepreneur and digital pioneer in Europe, Catherine Barba has founded or co-founded several digital businesses in France. Her consulting firm, Malinea, which provides coaching and training to managers in digital, mobile and e-commerce companies, was acquired in 2012 by the founders of VENTE-PRIVE.com, one of France’s first unicorns. Her previous company Cashstore, a cash-back website partnering with over 1,200 e-commerce merchants, was acquired by PLEBICOM Group in 2010.
Barba is the author of several books about e-commerce and the future of retail, including "2020, the end of eCommerce" or "Stores are not dead".
As a thought leader in digital entrepreneurship, Barba had over 200 speaking engagements in 2015 alone. Since 2009, she serves as a regular commentator on one of the leading French news programs, BFM Business, and in 2014 launched a short TV program series with Crédit Mutuel Arkea that aimed at boosting the entrepreneurial mindset in France: "Entreprendre C grandir".
A trusted advisor and mentor, Barba is one of the few female Business Angels, and serves on the board of several successful tech start-ups, including Leetchi, MangoPay, Soshape, and Retency, among others.
Specialties: E-commerce, Retail, Omnichannel, Digital Retail, Digital Transformation, Customer Relation, Happyculture