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Bridget Brennan

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Women drive between 70 - 80% of all consumer household spending, and Bridget Brennan researches and analyzes why they buy the things they do. As CEO of consulting firm Female Factor, Bridget is one of the world’s leading authorities on marketing and selling to women. She is the author of the book, “Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers,” (Crown Business), which was called “essential reading” by the Wall Street Journal. In 2016, Bridget was named a “Woman to Watch in Retail Disruption” by think tank Remodista. Bridget is a frequent contributor for Forbes.com, speaks globally on the subject of women’s consumer spending and is a guest lecturer at business schools. She is based in Chicago. Write her at bridget@thefemalefactor.com, or visit www.thefemalefactor.com.
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Marketing To Women: Are You Behind The Curve Or Leading The...

When it comes to growing your business with the world's most powerful consumers, are you behind the curve, keeping up or leading the pack? The following...
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When It Comes To Marketing, Women Are The Original Social Network

Women participate more on major social networks – including Facebook – than men do, according to a Pew Research study of U.S. online users. Given...
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A Millennial Life Stage ‘Reality Check’ For Marketers

"I’m sick of reading about millennials,” said my millennial colleague. I had to laugh. We all know that a minute can't pass without an...
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Marketing To Women? Creative Inspiration is Closer than You Think

In fields like marketing and sales, there are those magical days when creative inspiration strikes us, and then there are those other 360 days...
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The Women’s POV On How To Kill A Sale

After more than a decade interviewing women about their sales experiences, I’ve heard the good, the bad and the ugly. And while there is...
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The Growth of Women in the Workforce and How Retailers Can...

Today we’re looking at a global shift I call the “mother of all trends:” there are more women in the paid labor force than...
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How Brick and Mortar Retail Can Play to its Strengths

“How can we compete against e-commerce?” That’s the question I hear most often from traditional retailers. As a frequent speaker on the subject of marketing...
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How To Win With Women Consumers In 2017

As the CEO of the consulting and training firm, Female Factor, and author of Why She Buys, I’ve spent more than a decade studying women’s impact on...
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Selling In A ‘Plus One’ World

For many women, shopping alone is a luxury. Because of the role women play in their households (typically “chief purchasing officer” and for many, primary...
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Are You Inspiring Your Customers? Take This Quiz To Find Out

People will tell you they don’t like to be “sold,” but the truth is, we love to buy from people who inspire us with...