Authors Posts by Bridget Brennan

Bridget Brennan

Women drive between 70 - 80% of all consumer household spending, and Bridget Brennan researches and analyzes why they buy the things they do. As CEO of consulting firm Female Factor, Bridget is one of the world’s leading authorities on marketing and selling to women. She is the author of the book, “Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumers,” (Crown Business), which was called “essential reading” by the Wall Street Journal. In 2016, Bridget was named a “Woman to Watch in Retail Disruption” by think tank Remodista. Bridget is a frequent contributor for, speaks globally on the subject of women’s consumer spending and is a guest lecturer at business schools. She is based in Chicago. Write her at [email protected], or visit
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"I’m sick of reading about millennials,” said my millennial colleague. I had to laugh. We all know that a minute can't pass without an...
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In fields like marketing and sales, there are those magical days when creative inspiration strikes us, and then there are those other 360 days...
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After more than a decade interviewing women about their sales experiences, I’ve heard the good, the bad and the ugly. And while there is...
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Today we’re looking at a global shift I call the “mother of all trends:” there are more women in the paid labor force than...
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“How can we compete against e-commerce?” That’s the question I hear most often from traditional retailers. As a frequent speaker on the subject of marketing...
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As the CEO of the consulting and training firm, Female Factor, and author of Why She Buys, I’ve spent more than a decade studying women’s impact on...
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For many women, shopping alone is a luxury. Because of the role women play in their households (typically “chief purchasing officer” and for many, primary...
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People will tell you they don’t like to be “sold,” but the truth is, we love to buy from people who inspire us with...
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There I was, standing in a sea of black suitcases at a local department store. My current wheelie bag was in dire need of...
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Care to go truffle hunting in Alba? Interested in spinning around Lake Como in a Ferrari? (My answers: yes and yes please!). Perhaps an hour-long...