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Monthly Archives: July 2017

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A Millennial Life Stage ‘Reality Check’ For Marketers

"I’m sick of reading about millennials,” said my millennial colleague. I had to laugh. We all know that a minute can't pass without an...
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Live retail thinking versus Live retail doing

Everybody knows by now that being a retailer means operating a multi-channel-business. This does not necessarily imply having an e-shop and a real shop,...
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Instant Payments: A road with many pitfalls?

Paris Retail Week's partner Payments & Cards Network, a talent provider consultancy dedicated to the fintech, payments, & commerce domains, recently sat down with Oskar Strandh,...
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Scent marketing in retail creates a welcoming atmosphere

The use of scents at the POS increases attractiveness and customer loyalty. Scent marketing in retail has gotten a bad reputation over the years. It...
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The paradox of AI: Will artificial intelligence humanize the future of...

Are you an e-commerce site that is looking for a way to speed up your ordering process while improving the UX of your website?...
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The Gamification of Retail: How Apps, Chatbots, and Virtual Reality Are...

Chatbots, Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI) and mobile apps. If you’ve noticed an upswing in headlines regarding these terms, you’re...