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Monthly Archives: July 2017
A Millennial Life Stage ‘Reality Check’ For Marketers
Jul 19, 2017
"I’m sick of reading about millennials,” said my millennial colleague. I had to laugh. We all know that a minute can't pass without an...
Live retail thinking versus Live retail doing
Jul 18, 2017
Everybody knows by now that being a retailer means operating a multi-channel-business. This does not necessarily imply having an e-shop and a real shop,...
Instant Payments: A road with many pitfalls?
Jul 11, 2017
Paris Retail Week's partner Payments & Cards Network, a talent provider consultancy dedicated to the fintech, payments, & commerce domains, recently sat down with Oskar Strandh,...
Scent marketing in retail creates a welcoming atmosphere
Jul 7, 2017
The use of scents at the POS increases attractiveness and customer loyalty. Scent marketing in retail has gotten a bad reputation over the years. It...
The paradox of AI: Will artificial intelligence humanize the future of e-commerce?
Jul 5, 2017
Are you an e-commerce site that is looking for a way to speed up your ordering process while improving the UX of your website?...
The Gamification of Retail: How Apps, Chatbots, and Virtual Reality Are Turning Purchasing into a Virtual Game
Jul 4, 2017
Chatbots, Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI) and mobile apps. If you’ve noticed an upswing in headlines regarding these terms, you’re...
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