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Yearly Archives: 2017
The World Market for Digital Signage
Aug 17, 2017
In this article Paris Retail Week's partner the French Digital Media Club shares the key figures from the latest Digital Signage & Professional Displays Market...
A Millennial Life Stage ‘Reality Check’ For Marketers
Jul 19, 2017
"I’m sick of reading about millennials,” said my millennial colleague. I had to laugh. We all know that a minute can't pass without an...
Live retail thinking versus Live retail doing
Jul 18, 2017
Everybody knows by now that being a retailer means operating a multi-channel-business. This does not necessarily imply having an e-shop and a real shop,...
Instant Payments: A road with many pitfalls?
Jul 11, 2017
Paris Retail Week's partner Payments & Cards Network, a talent provider consultancy dedicated to the fintech, payments, & commerce domains, recently sat down with Oskar Strandh,...
Scent marketing in retail creates a welcoming atmosphere
Jul 7, 2017
The use of scents at the POS increases attractiveness and customer loyalty. Scent marketing in retail has gotten a bad reputation over the years. It...
The paradox of AI: Will artificial intelligence humanize the future of e-commerce?
Jul 5, 2017
Are you an e-commerce site that is looking for a way to speed up your ordering process while improving the UX of your website?...
The Gamification of Retail: How Apps, Chatbots, and Virtual Reality Are Turning Purchasing into a Virtual Game
Jul 4, 2017
Chatbots, Virtual Reality (VR), Augmented Reality (AR), Artificial Intelligence (AI) and mobile apps. If you’ve noticed an upswing in headlines regarding these terms, you’re...
En route for V-commerce – Virtual reality as a driving force of retail
Jun 29, 2017
As our society becomes ever more digitised, data are also becoming increasingly widespread in all sectors. More is now known about consumer trends, purchasing...
Beware of predictability
Jun 8, 2017
Disruption is the word These are marvelous and exciting times to be in the retail industry, isn’t it? Today is often described as a period...
Is the human voice the future of the smartphone?
May 31, 2017
After drones in 2013, 3D printing in 2014, smartwatches in 2015 and virtual reality in 2016, the world of technology now appears to have...
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