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Monthly Archives: September 2016

Technology in store(s)

Interactive mirrors, augmented reality, 3D-printing – it’s only logical that recently held Paris Retail Week expo played host to many high tech novelties. But...

Fevad’s second quarter report 2016 of E-Commerce in France: 17.4 billion...

At the opening of the E-Commerce Paris show (12 to 14 September – Paris expo Porte de Versailles), Fevad published its report on internet...

A NEW SALES CHANNEL: INSTANT MESSAGING

After stores, e-commerce and m-commerce, a new channel could transform our way of buying. In China, tens of millions of consumers already order from...

CUSTOMISATION CORNERS, THE LATEST BET OF HYPERMARKETS

One after the other, major retailers are opening spaces in some of their hypermarkets allowing customers to customise various objects: mugs, t-shirts, telephone cases,...

Customer experience loves facts & data!

When we are talking about customer experience, the first thing is to be clear about what we are expecting as retailers or brands from...

The wave of chinese vendors sweeps over french e-commerce

In the past year or so, we have seen a tremendous push of Chinese e-commerce services for Chinese products everywhere in the West. Wish,...
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Avoid These Dangerous Assumptions When Selling To Women

There I was, standing in a sea of black suitcases at a local department store. My current wheelie bag was in dire need of...

How does the creation process occur when making a perfume for...

First of all, I always keep in mind that the innovative businesses looking to distinguish themselves who come to me aim to create an...

PURE PLAYERS WANT TO TAKE ADVANTAGE OF ONLINE2OFFLINE

The high demand of online shoppers for delivery outside the home and e-booking have led online-to-offline services to absorb a large part of the...

Major advances of social networks in the area of social commerce

Intent on remaining internet leaders, the social networks Facebook, Twitter, YouTube, Instagram, Pinterest and soon even Snapchat, are each experimenting with options enabling e-commerce...