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Monthly Archives: February 2016
Customer experience, a key topic in retail? Understanding the issue through 3 textbook cases in America
Feb 25, 2016
American retail is faring well. Supported by a strong economic dynamic, with unemployment at 5%, retail and e-commerce are making good progress. Moreover, Forrester...
Mobile First: the mobile services of brands versus consumer behaviour
Feb 15, 2016
It is a fact that the mobile constitutes an integral part of the French people’s daily life. To keep up with this evolution, retailers offer...
The “Responsible Retailer Label” certified at COP21 PARIS 2015
Feb 1, 2016
In 2009, a voluntary commitment agreement for French retailers was established which, to date, has been signed by 30 companies. A benchmark system to...
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