Monthly Archives: June 2015

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Among the five shopper profiles identified by the Soon Soon Soon report in our last blog post, today we’ll focus on profile #2, the...

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Today's innovation is based more and more on the creation of new business models with the example of diverse companies as Nespresso, Amazon or...

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Immersion into the new tech buying process in the connected shopper’s shoes! The future of traditional commerce is already here. Watching TV in your living room...

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In a survey sent to 900 respondents across 15 countries, EQUIPMAG’s Soon Soon Soon report was built up to understand the shopping habits of...