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Paris Retail Tour #1: The Reinvented – impressions by an American

The first #ParisRetailWeek store tour on September 19th featured an itinerary of eclectic brands which embody the show theme of « Live Retail » and prioritize the customer experience.

The tour focused on the discovery of retail spaces which have resolutely chosen an interactive, customer-driven, and immersive approach, offering consumers a new vision of the product and creating a dedicated world. They model unique ways in which retailers are extending their relationships and exchanges with consumers, thereby increasing added value.

Here is a review in pictures of the tour I had the chance to join as “special reporter” from the US.

How Paris brings retail to life

We hear it more and more often: physical retail is increasingly about creating experiences. It’s not for nothing that ‘Live Retail’ was central in Paris Retail Week held in last September. The ever-growing knowledge concerning consumers enables retailers to offer highly personalised shopping experiences, is the idea. A round of the various new shopping concepts in the French capital shows that ‘creating an experience’ can be interpreted in many different ways.

It’s retail, but not as we know it…

During Paris Retail Week, it’s always a good idea to participate in one of the Paris Retail Tours, especially when it is guided by a renowned retail expert (Patrick Russo on this occasion) and it promises to present ‘atypical’ retail concepts. As was the case on 20 September.

Trends spotted at Paris Retail Week

© Anne-Emmanuelle Thion
© Anne-Emmanuelle Thion

Over three days of intense discussions, the third edition of Paris Retail Week (19-21 September) brought together players from physical and online retail.

Focusing on the theme of Live Retail, this year’s event spotlighted how new technologies and data, notably thanks to AI, virtual reality and augmented reality, have become central in the retail sector while continuing to provide the authentic, human and experience-based service that customers want.

Fashion and internet: findings of the Fevad-IFM survey

At the opening of Paris Retail Week (September 19-21), Fevad and the French Fashion Institute (IFM) presented the results of the latest survey on fashion consumption. This articles resumes its major findings.

Paris Retail Tours: What Paris has in store…

As part of Paris Retail Week (19-21 Sept.2017), 2 store tours were proposed to attendees alongside the exhibition to discover several stores situated in prestigious Parisian districts.

Here is a roundup of the stores which were selected based on their innovative character, new technologies deployed, differentiating design or merchandising set up to capture and accompany visitors, making buying a unique, global and seamless experience.

Marketing To Women: Are You Behind The Curve Or Leading The Pack?

© BigStock
© BigStock

When it comes to growing your business with the world’s most powerful consumers, are you behind the curve, keeping up or leading the pack? The following six questions are a great way to kick-start your thinking, whether marketing to women is a new effort for your company or you’re building on a strong base.

Shopper Observer Havas Paris / Paris Retail Week presents the latest retail trends

Global flagship event dedicated to trade professionals, the third edition of Paris Retail Week throws open its doors from 19 to 21 September next at Paris Expo Porte de Versailles. After having announced, back in May this year, three key retail trends observed in 2017, with a new focus firmly centre staged on the human aspect, Paris Retail Week presents the second part of its Shopper Observer Havas Paris[1] insights, the watchdog for consumer behaviour and trade innovations, hand-in-hand with Havas Paris.

Virtual/Augmented reality and retail: not there yet but a few good ideas

In times like these, many like to describe the changes our beloved retail industry is experiencing with the term disruption. Thanks to new technologies, and new developments many believe the industry of tomorrow will be totally different compared to today.

Live Retail, Virtual Reality, AI, Business and training on the programme of Paris Retail Week

The leading event for the European online and offline retail community, Paris Retail Week will present from 19 to 21 September all of the sector’s latest trends. Several renowned industry leaders are lined up to speak at this 2017 show through a range of conference formats.

Visitors will have plenty of opportunities to discover concrete solutions to optimise their activities and enhance their skills through best practices or training. A roundup of the unmissable events of Paris Retail Week 2017.