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(c) istockphoto/rawpixel
(c) istockphoto/rawpixel

For many women, shopping alone is a luxury.

Because of the role women play in their households (typically “chief purchasing officer” and for many, primary caregiver, too), they are often shopping with kids or companions. As any woman with a plus one (or more) will tell you, a bored or impatient shopping companion can stop a sale in its tracks .

Whether the companions include an adult partner, children or friends, it’s difficult for your customer to focus on what you’re selling when she’s with people who would rather be anywhere else.  You’ll be more successful at closing sales if you’re skillful at accommodating these companions. After all, they’re your guests, too. And just because they’re not actively shopping today doesn’t mean they won’t be your customers at some point in the future.  But most importantly, helping them helps your shopper.

In the third installment of my “selling sins” series, Sin #3: ignoring her companions, here are some practical ideas on how to create a great experience for your customers and the people walking through the door with them.

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©Paris tourist office
©Paris tourist office

As part of Paris Retail Week (12-14 September 2016) 5 tours taking in a selection of Parisian stores were proposed to attendees to discover “on their own” some remarkable retail innovations in parallel to the event: amazing, creative, elegant and innovative concepts integrating technology into the customer journey.

This selection, edited as a pocket guide, has been made by Cécile Delettré, founder of #IntFem and manager of strategic learning expeditions on marketing, Innovation, digital & Tech. She is also a regular contributor to this blog.

Tour#4 will make you discover the very classy neighbourhood of Place Vendôme.

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photo credit (c) Bigstock
photo credit (c) Bigstock

People will tell you they don’t like to be “sold,” but the truth is, we love to buy from people who inspire us with passion and knowledge about what they’re selling. We enjoy the feeling of learning something new, especially when we believe it will improve our life in some small way. This happened to me just the other night, when I got a product demonstration at Sephora. The associate I worked with was so enthusiastic about getting just the right products for me, I couldn’t help but smile every time she ran across the store to grab something that she thought might be perfect. She explained the qualities (and differences) of each product as she applied them, and I was mesmerized: she was working hard to earn my business, and I appreciated it. I left the store with a bag full of new products and free samples, and felt eager to repeat the experience. I told all my colleagues about it, and now I’m telling you.

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Photo Jan Wyers
Photo Jan Wyers

As part of Paris Retail Week (12-14 September 2016) 5 tours taking in a selection of Parisian stores were proposed to attendees to discover “on their own” some remarkable retail innovations in parallel to the event: amazing, creative, elegant and innovative concepts integrating technology into the customer journey.

This selection, edited as a pocket guide, has been made by Cécile Delettré, founder of #IntFem and manager of strategic learning expeditions on marketing, Innovation, digital & Tech. She is also a regular contributor to this blog.

Tour #3 takes us right to the center of Paris and “Les Halles” hosting 4 innovative stores of the selection.

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©Paris tourist office
©Paris tourist office

As part of Paris Retail Week (12-14 September 2016) 5 tours taking in a selection of Parisian stores were proposed to attendees to discover “on their own” some remarkable retail innovations in parallel to the event: amazing, creative, elegant and innovative concepts integrating technology into the customer journey.

This selection, edited as a pocket guide, has been made by Cécile Delettré, founder of #IntFem and manager of strategic learning expeditions on marketing, Innovation, digital & Tech. She is also a regular contributor to this blog.

Tour#2 makes you discover 6 innovative stores in the Marais district. Join in the tour …

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©Paris tourist office
©Paris tourist office

As part of Paris Retail Week (12-14 September 2016) 5 tours taking in a selection of Parisian stores were proposed to attendees to discover “on their own” some remarkable retail innovations in parallel to the event: amazing, creative, elegant and innovative concepts integrating technology into the customer journey.

This selection, edited as a pocket guide, has been made by Cécile Delettré, founder of #IntFem and manager of strategic learning expeditions on marketing, Innovation, digital & Tech. She is also a regular contributor to this blog.

The first of 5 tours presenting new concepts by innovative stores across Paris takes us to the 11th district situated in the eastern part of the capital.

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That certain je ne sais quoi that made our Paris Retail Week store tour so special was evident the moment we set foot on the bus—actually, from the moment we beheld the bus. The Bustronome is a double-decker glass-topped luxury ride designed for cruising Paris in style. We mounted the stairs to find sunlight streaming through the glass ceiling and restaurant tables set with a breakfast of bread, cheese, and fresh fruit. As soon as we seated ourselves, we were served coffee and tea.

As we glided serenely through the City of Lights (well, there was traffic), all eagerly photographing the Eiffel Tower, centuries-old bridges, and sparkling River Seine through the bus windows, I reflected that this gourmet bus was a perfect symbol of the French art de vivre, or art of living, which celebrates beautiful fresh food attractively presented, attentive service, and a dedication to high quality. Soon I would find these very French values embodied in different ways in each of our stores.

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Interactive mirrors, augmented reality, 3D-printing – it’s only logical that recently held Paris Retail Week expo played host to many high tech novelties. But technological gadgetry isn’t limited to the expo centre at Porte de Versailles. A quick tour of Paris’ most innovative shops makes it crystal clear: Technology has become a definitive staple of high-street retail. Well, nearly anyway.

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At the opening of the E-Commerce Paris show (12 to 14 September – Paris expo Porte de Versailles), Fevad published its report on internet sales in France in the second quarter of 2016. This study is based both on information gathered from the main retail sites as well as the total number of transactions processed by the main payment companies on behalf of the 189, 240 active retail sites.